Universit├Ąt Z├╝rich

IKMZ - Department of Communication and Media Research

Media Change & Innovation Division

Andreasstrasse 15
CH-8050 Zurich
Phone +41 (0)44 635 20 92
Fax +41 (0)44 634 49 34

The Division on Media Change & Innovation of the IPMZ continues the monitoring and assessment of the SRG Internet offer in 2010. The project SRG Online Assessment 2010 is commissioned by the Swiss regulator BAKOM as part of its Media Research 2010 special focus on the continuous program analysis of television, radio and online offers of the SRG. The study’s focus is–in replication of its 2009 analysis–on the extent of compliance of the SRG online services with the regulatory requirements of the charter (e.g., relation of online offers to broadcasts, no commercial links). It builds on a methodological approach, which has been developed and applied for the SRG Online Assessment 2009 and conducts a content analysis to give insights into the structure and functioning of the websites of five SRG enterprise units, and a link analysis to capture the intensity of electronic linking and the pattern of interconnection with other websites. The replication of the analysis will show first trends of development and change.


For more information see the project website. Results will be available by the end of 2010.