Universität Zürich

IKMZ - Department of Communication and Media Research

Media Change & Innovation Division

Andreasstrasse 15
CH-8050 Zurich
Phone +41 (0)44 635 20 92
Fax +41 (0)44 634 49 34


  • Elad Segev (Tel Aviv University) wird im Rahmen der Vorlesung «Medienwandel durch Innovation» einen Gastvortrag zu «Google and the Information Society» halten. Die öffentliche Vorlesung findet am Dienstag, den 28. Oktober 2014 um 16:15 Uhr in BIN-0-K.02, Binzmühlestrasse 14, 8050 Zürich statt.


    In this meeting we look at the central role of search engines in the information age. We examine their importance as information agents, but also as producers of information biases that can intensify the digital divide. On the one hand, search engines enhance their control over the information “market” by customising content to the particular demands of each individual user. On the other, they expand their control to collect and index information, prioritising popular, commercial, American and English websites. Several implications of these information biases are discussed such as intellectual property, freedom of information (production and consumption), national security, and privacy.


    Dr. Elad Segev ist Leiter des Master-Programms am Department of Communication der Tel Aviv Universität in Israel. Er ist Autor des Buches „Google and the Digital Divide“ und hält Kurse und Seminare in den Schwerpunkten Information und Macht, Suchmaschinen, Neue Medien, Digitale Kultur und Netzwerkanalysen. 


    Noemi Festic, B.A. joins the Media Change & Innovation Division at the Institute of Mass Communication and Media Research (IPMZ) as Student Assistant in October 2014.