Universit├Ąt Z├╝rich

IPMZ - Institute of Mass Communication and Media Research

Media Change & Innovation Division

Andreasstrasse 15
CH-8050 Zurich
Phone +41 (0)44 635 20 92
Fax +41 (0)44 634 49 34
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  • ECREA Logo ECREA Logo

     

    The Division on Media Change & Innovation hosts the 2009 workshop of the European Communication Research and Education Association's (ECREA) "Communication Law and Policy" section. It takes place in Zurich, Switzerland, on November 6-7, 2009. The workshop is jointly organized with the division "Media & Politics” of the University of Zurich's Institute of Mass Communication and Media Research (IPMZ).

     

    The theme of the workshop is "New Directions for Communication Policy Research". The state of the art of communication policy research is well documented, but where do we go from here? How do we theoretically and methodologically approach new policy issues? What policy challenges are emerging and what insights can we gain from the application of theories and methods of cognate areas? The workshop focuses on new theories, new methods, new subjects as well as new regulatory structures and instruments. It is our aim to stimulate reflection and discussion. Thus, the sessions will leave room for discussion and exchange.

     

    Please visit the official Website of ECREA-CLP Workshop 2009

  • Online services of public service broadcasters in Europe are disputed because they are in direct competition with online activities of private broadcaster and publishers. While the discussions are similar across European countries, the regulatory responses by national governments differ. In Switzerland a charter lays down the conditions for the online activities of the Swiss public broadcaster (SRG) and clarifies what kind of content is permissible. The Division on Media Change & Innovation conducted a research project commissioned by the Swiss regulator BAKOM to assess the SRG’s compliance with these regulatory requirements. For this endeavor we have (1) developed an analytical approach for the external assessment, and conducted (2) a content analysis to give insights into the structure and functioning of the websites of five SRG enterprise units, and (3) a link analysis to capture the intensity of electronic linking and the pattern of interconnection with other websites (link structure). The paper shows the potential of the developed analytical tools and the extent to which the SRG websites comply with regulatory requirements.

    Get the full research report here

    BAKOM – Official Website